Red Bull Illume 2010 Promo

It's time to talk about the Red Bull Illume photography contest once again. The promo from a couple of years ago was pretty awesome, this year's was actually better. It's kind of interesting in a way to see the pasts analog promo up against the new digital promo. I think it just goes to show how all professional photography has really turned to digital. This year they partnered up with SanDisk to give away USB Card Readers and 4GB Compact Flash cards. Pretty awesome promo items to go with the press release. Of course, the press release and other data including 10 images from the previous years contest (which I have added to my wallpaper collection) were on the CF card. It's actually a very nice card reader too, which is good since my internal one goes on the fritz every now and then. It has 4 slots that take microSD-HC, SD-HC/MMC, MS/MS-Pro/MS-Duo/MS-ProDuo/xD, and of course CF. For some reason it is really hard to find a card reader that supports HC cards, so I was surprised this accepted them. Then again this was made for professional photographers who only use HC cards and the press release was on one. It's connected by a standard mini-USB wire and sits on a magnetic base that says SanDisk on it. As you can see it sports the Red Bull Illume logo down the side as well. The card reader is very small and light weight so I guess you can take it on the go if you needed to. The packaging was nothing really special but it's cool still.

(Yes, that is a papercraft of Gir and a Piranha Plant from CubeeCraft.)